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Keywords: Sensory experience focus
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (5): 1432–1448.
Published: 12 August 2025
...Kefa Yu; Xixia Zhang; Yang Cheng; Xinyu Chen Purpose This paper aims to examine the influence of the types of cultural mixing on consumers with different types of sensory experience focus, particularly in the context of global brands incorporating local cultural elements into their culturally...
