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1-2 of 2
Keywords: Sentiment analysis
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 24 March 2026
... and their psychological pathways. Design/methodology/approach This study analyzes 33,297 Dianping online reviews using BERTopic and sentiment analysis to identify main themes and tourist sentiments. Based on the ABC model, combined with theme and sentiment analysis results, it proposes factors influencing intelligent...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2286–2307.
Published: 31 December 2024
...Puneett Bhatnagr Purpose This study investigates consumer perspectives on cultural appropriation in the fashion industry by analysing user-generated content on Douyin. Design/methodology/approach Using text-mining techniques, including topic modeling and sentiment analysis, 6,584 comments...
