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Keywords: Service
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2011) 23 (3): 304–326.
Published: 14 June 2011
...Ajith Paninchukunnath; Anita Goyal Purpose This paper aims to uncover service worker behaviours and service setting facets contributing to satisfaction/dissatisfaction during critical service encounters in the context of interpersonal services in elaborate servicescape from consumers' perspectives...
