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Keywords: Service encounters
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 828–848.
Published: 17 June 2022
...Mahmut Selami Akin; Abdullah Okumuş Purpose The study aims to guide private healthcare organizations to create value for patients through service encounters (SE) based on the value-in-use notion. It also intends to reveal whether SE experiences differ from reputation levels of hospitals. Design...

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