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Keywords: Service interactions
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (1): 115–131.
Published: 25 July 2024
...Ting Meng; Ivan Ka Wai Lai Purpose Inspired by the concept of the moment of truth, this study aims to examine how service interactions between hotel front-desk staff and a first-time check-in guest affect the guest’s brand satisfaction and brand attitudes, considering the moderating effect...
