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Keywords: Service performance
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Journal Articles
The impact of customer organization socialization: a moderated mediation model
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (10): 2091–2108.
Published: 30 November 2021
...Hongshen Liu; Zhihui Huang Purpose Based on a dyadic perspective, the purpose of this paper is to include the contributions of employee and customer in a service process and to examine the underlying mechanism of customer organization socialization on service performance. Design/methodology...
