... Limited Licensed re-use rights only Services marketing Behavioural intention Restaurant industry Non-nested model Since the 1970s, the global economy has been shifting towards a service-based economy at a double digit rate (Lages and Fernandes, 2005). More than 63 per cent of the GDP...

... be utilised as a beneficial tool to create interest and developing awareness among consumers. Supplementary services Pre‐purchase evaluation Postpurchase evaluation Consumer decision making Credit cards, Services marketing Role of Supplementary Services in the Purchase of Credit Card Services Role...