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Keywords: Shampoo industry
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (4): 678–689.
Published: 31 August 2012
...Chenchen Yang; Feng Yang; Qiong Xia; Sheng Ang Purpose The paper aims to find the functional relationship among 14 shampoo brands' price, quality, marketing expense and sales in the Chinese shampoo industry. Also studied is which one, among these factors, is the more important. Design...

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