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Keywords: Shampoo industry
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Journal Articles
What makes sales in Chinese shampoo industry?: A DEA study based on efficient market hypothesis
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Asia Pacific Journal of Marketing and Logistics (2012) 24 (4): 678–689.
Published: 31 August 2012
...Chenchen Yang; Feng Yang; Qiong Xia; Sheng Ang Purpose The paper aims to find the functional relationship among 14 shampoo brands' price, quality, marketing expense and sales in the Chinese shampoo industry. Also studied is which one, among these factors, is the more important. Design...
