Keywords: Shared value
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (4): 970–986.
Published: 13 September 2024
..., such as expertise, service quality, ethics and shared value to cocreate value for buyers. Therefore, this study explores the attributes of salespeople that influence the quality of the relationship (trust and satisfaction) and, as a result, loyalty in the context of the business-to-business (B2B) relationship...

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