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Keywords: Shopping aids
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2011) 23 (5): 745–754.
Published: 15 November 2011
...Chiu‐chi Angela Chang; Monika Kukar‐Kinney Purpose The purpose of this paper is to compare and contrast two types of shopping aids, that is, research‐supporting and solution‐oriented shopping aids, and examine their effectiveness, considering both consumer and situational factors. Design...
