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1-2 of 2
Keywords: Shopping motivation
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Journal Articles
How WeChat official account marketing activities enhance brand loyalty among yoga consumers: the role of consumer trust and shopping motivations
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2263–2285.
Published: 01 January 2025
... on consumer shopping motivation. Design/methodology/approach We tested hypotheses using structural equation modeling with a three-wave online survey of two-week intervals administered to 179 individuals who follow the WeChat official account of a yoga gym brand. Findings WeChat official account...
Journal Articles
Exploring online and offline shopping motivational values in Malaysia
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Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 352–379.
Published: 09 April 2018
...Rachel Mei Ming Wong; Shiet Ching Wong; Guek Nee Ke Purpose The purpose of this paper is to combine the elaboration likelihood model and hedonic/utilitarian values into a coherent model of shopping motivational values for online and offline Malaysian shoppers. Once these values were identified...
