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Keywords: Short travel videos
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Journal Articles
How can short travel videos facilitate tourists’ decision-making about traveling to cultural heritage destinations? Evidence from the Wudang Mountain Complex
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Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1990–2006.
Published: 07 January 2025
... travel videos Cultural heritage sites The Wudang mountain complex Stimulus-organism-response theory Decision As new media channels swiftly evolve, Short videos uploaded to the platform’s website can be shown to people who may be interested in them for precision marketing. If the short video...
