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Keywords: Short video platforms
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2308–2326.
Published: 14 January 2025
...Yanglei Jia; Keke Zheng; Xinglong Liu; Xiang Guo Purpose The highly competitive atmosphere of the short video platforms has increased their similarity, while users possess remarkably diverse preferences, complicating the improvement of user stickiness. To address this issue, this research...
