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Keywords: Silent killers
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Journal Articles
Does involvement shapes consumers’ response to product failure?
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2017) 29 (2): 283–304.
Published: 10 April 2017
... and emotion on failure of products and services. It also explores effects of negative word-of-mouth, consumer advocacy, customer voicing and gender on the so-called silent killers. Design/methodology/approach A 2 (male or female)×4 (high and low involvement, feelings, thinking in FCB grid) between...
