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Keywords: Sinful and oligopolistic
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Journal Articles
Backfires on firms' intangible assets of the casino industry in Macau and Las Vegas: investigating advertising expenditure
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Asia Pacific Journal of Marketing and Logistics (2022) 34 (9): 1956–1975.
Published: 18 November 2021
... 07 2021 31 10 2021 01 11 2021 © Emerald Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Advertising Intangible assets Casino Macau Las Vegas Sinful and oligopolistic Thus, a huge number of empirical studies have demonstrated...
