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Keywords: Situational crisis communication theory (SCCT)
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3436–3463.
Published: 08 April 2025
... advocacy (OBA) Online brand detraction (OBD) Crisis User-generated content (UGC) Leximancer Situational crisis communication theory (SCCT) Natural language processing (NLP) Through their user-generated content (UGC), social media users are powerful voices of what is perceived...
