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Keywords: Situational variable
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Journal Articles
The adoption of mobile payment services by millennials: the roles of smartphone addiction and situational variables
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 2912–2931.
Published: 20 June 2023
... of situational variables and smartphone addiction in shaping this relationship. Design/methodology/approach The authors base the conceptual model on the theory of rational addiction and the theory of optimal flow. This model is then empirically validated through data collected from seven hundred users of MPS...
