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Keywords: Skin tone preferences
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–18.
Published: 12 May 2026
...Yutao Yang; Siyu Zeng; Kun Feng; Xiaofei Liu Purpose This study examines whether skin tone preferences in homogeneous racial sports trading card markets lead to unfair product valuation, moving beyond traditional racial discrimination frameworks. Design/methodology/approach Using secondary...
Includes: Supplementary data
