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Keywords: Small and medium-sized enterprises
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Journal Articles
A dyadic perspective on supplier–buyer relationship through the digitalization of suppliers’ manufacturing process
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3721–3740.
Published: 01 May 2025
... for small and medium-sized enterprises (SMEs) in South Korea. Findings We highlight that even at nascent stages, digitalization can improve supplier–buyer relationships by strengthening suppliers’ credibility and extending relationship duration, primarily through enhanced traceability of products...
Journal Articles
What drives SMEs to adopt e-commerce? The joint role of testosterone and absorptive capacity
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (1): 90–107.
Published: 18 January 2022
...Jiafeng Gu Purpose The study aims to investigate the relationship between chief executive officers' (CEOs') prenatal testosterone exposure, absorptive capacity and e-commerce adoption by small and medium-sized enterprises (SMEs). Design/methodology/approach Based on a study of 1,519 SMEs led...
