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Keywords: Small enterprises
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2006) 18 (4): 328–341.
Published: 01 October 2006
... be undertaken to refine the same in future. Originality/value The current research addresses the issue of interpreting the appropriateness of marketing strategy adopted by a set of small firms. © Emerald Group Publishing Limited 2006 Marketing strategy Small enterprises Sustainable development...
