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Keywords: Small- and medium-sized enterprises
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Journal Articles
Differences in organizational web site design across cultures : A comparative study of US and Chinese industrial SMEs
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Asia Pacific Journal of Marketing and Logistics (2015) 27 (4): 582–599.
Published: 14 September 2015
...Valerie Wang; Hao Lou; Yong Wang; Chiquan Guo Purpose – The purpose of this paper is to compare organizational web site design attributes between US and Chinese small- and medium-sized enterprises (SMEs). Design/methodology/approach – The study uses 18 web site design variables identified...
