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Keywords: Smart in-store technologies
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Journal Articles
The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (3): 715–735.
Published: 27 September 2023
.... Thus, in our framework, we focus on the experiential dimensions that will be most strongly impacted by the Internet of things, augmented reality, smart in-store technologies, virtual assistants, chatbots and robots. We propose that the new technologies we observe in the connected stores will impact...
