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Keywords: Smartphone advertising
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3464–3481.
Published: 18 April 2025
... 2024 14 12 2024 24 02 2025 25 02 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Purchase intention Brand loyalty Advertising language Smartphone advertising Consumers encounter advertising information daily...
