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Keywords: Social FOMO
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2726–2743.
Published: 17 April 2024
... empirical study was conducted with 395 respondents. The data were analysed using structural equation modelling and Hayes process Macro in SPSS. Findings SFC was found to be positively influenced by personal FOMO. Contrary to expectations, social FOMO had a negative correlation with SFC. Social influence...
