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Keywords: Social acceptability
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Journal Articles
Cross-cultural comparison of consumer pre-purchase decision-making: Anti-aging products
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Asia Pacific Journal of Marketing and Logistics (2017) 29 (1): 27–46.
Published: 09 January 2017
... to seek a better appearance. The motivation ranged from a combination of striving to achieve an ideal self and a high level of social acceptability through maintaining youthful appearance and improving on the perceived declining youthful appearance. Using anti-aging products turned out to be a means...
