...So Won Jeong; Jae-Eun Chung Purpose Building on the resource-based view (RBV), this study examines the differential roles of internal and external social capital (SC) in enhancing the marketing innovation (MI), competitive advantage and financial performance of Korean small and medium-sized...

...Kumar Mukul; Neeraj Pandey; Gordhan K. Saini Purpose This study explores the relevance of social capital resources generated through networks to address the marketing challenges of startups. It looks into the marketing issues faced by startup firms in emerging markets and examines how...

..., these elements are primarily substitutes in influencing adaptive selling. In addition, by dividing social capital into two types (i.e. family-based social capital and customer-based social capital), the results reveal that salespersons' self-monitoring enhances family-based social capital, but not customer-based...

... the effects of structural, relational and cognitive social capital on customer forgiveness and thereof the effects of customer forgiveness on negative word of mouth and repatronage intentions. Design/methodology/approach Partial least squares–structural equation modeling was employed to test...

...Sungjoon Yoon; Eun-Mi Lee Purpose In view of the increasing importance of creating values that require shared societal responsibilities to be borne by not just firms but customers as well, the purpose of this paper is to empirically investigate whether customers’ social capital plays a role...

... the relationships among perceived benefits, personality traits, MIM satisfaction, and social capital responses. Design/methodology/approach This paper uses partial least squares-SEM to investigate proposed hypotheses based on a sample of 1,519 WhatsApp users. Findings The results indicate that perceived...

...Badri Munir Sukoco; Hardi Hardi; Alfiyatul Qomariyah Purpose The relationship between buyers and suppliers over the years – social practices – facilitate the development of social capital (SC), and it contributes to the relationship performance (RP) for both parties. The purpose of this paper...

...Lakhi Muhammad; Batiah Mahadi; Nazimah Hussin Purpose The purpose of this paper is to investigate the effects of structural social capital, relational social capital and cognitive social on relationship satisfaction, and also to investigate how relationship satisfaction is associated with negative...