...Huijie Zhu; Shichang Liang; Wenrong Chen; Jing Yu; Xuanyu Chen Purpose This study aims to examine how social crowding influences individuals' assortment size preferences and to identify its boundary conditions, thereby providing a theoretical foundations and practical guidance for firms...

...Xiaoping Liu; Shiyu Wang; Yingqian Liang Purpose Based on the construal level theory, this research study examines the interactive effect between social crowding and corporate social responsibility (CSR) statement type on consumers' purchase intention. Design/methodology/approach The authors...