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Keywords: Social environment
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Journal Articles
Storescape and customer loyalty: employee citizenship behaviour towards customers as a catalyst
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (9): 1881–1902.
Published: 02 February 2021
...Mohammadbagher Gorji; Sahar Siami; Louise Grimmer; Martin Grimmer Purpose The purpose of the current paper is to examine the relationship between storescape (retail's physical and social environment factors) and customer loyalty (CL) and how employee citizenship behaviour towards customer (ECB-C...
