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Keywords: Social facilitation
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Journal Articles
Integrative perceived values influencing consumers' attitude and behavioral responses toward mobile location-based advertising: an empirical study in Vietnam
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (1): 275–295.
Published: 13 April 2020
.../approach A survey research method was utilized to collect data from mobile users. A real sample of 459 respondents was deemed and the Structural Equation Modeling (SEM) was applied to analyze data. Findings The results unveil that contextual offers, social facilitation, and advertising values have...
