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Keywords: Social factors
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (1): 76–92.
Published: 09 January 2009
... Social factors Advertising standards Confucianism East Asia The six Asian societies all came under the influence of Confucianism in history, though significant differences exist between them in terms of the time, degree and social origin of their Confucianization (Collcutt, 1991 ; Duncan, 1998...
