... and continuous participation intention and to identify the moderating effect of institutional trust on this relationship. Design/methodology/approach Using social presence and social identity theory, we constructed a chain mediating model with moderating effects. This paper tested the proposed hypothesis...

...Miao Zhao; Lini Zhang Purpose Based on the theory of symbolic consumption and the theory of reasoned action, this study aims to explore how “self-pleasure” (self-satisfaction) and “pleasing others” (social identity) influence impulsive consumption within the context of “Guzi” consumption in anime...

... ethnocentrism and social value are positively associated with the functional value of traditional Chinese medicine and that consumer ethnocentrism directly increases consumption intention. Social identity theory indicates a positive relationship between consumer ethnocentrism and the social value of TCM. Social...

...Suruchi Singh; Shubhomoy Banerjee Purpose This study employs the Social Identity Theory to examine the differential effects of personal and social dimensions of fear of missing out (FOMO) on sustainable food consumption (SFC) practices. Design/methodology/approach An online survey-based...

... was conducted in the US. Findings This research demonstrates that individuals will give higher donations to an organization with a binding (vs an individualizing) moral foundation that provides donation recognition. Further, this effect is mediated by social identity signaling. Originality/value...

... in creating shared values for South Korean firms directly or indirectly through social identity and corporate authenticity. Design/methodology/approach To understand the effects of social capital on value co-creation, the authors conducted a face-to-face questionnaire survey with a selected group of 400...