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Keywords: Social impact
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Journal Articles
From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (2): 382–402.
Published: 20 August 2024
... in formulating strategies based on modifiable factors to foster sustained growth for gamified fitness apps. Originality/value This study takes a novel stance by employing social impact theory (SIT) in a longitudinal setting to reveal how users react to identification and compliance effects during initial...
Journal Articles
Understanding mobile payment continuance usage in physical store through social impact theory and trust transfer
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2021) 33 (4): 1071–1087.
Published: 07 September 2020
...Yonathan Dri Handarkho Purpose This study aimed to understand mobile payment (MP) continuance usage in physical settings from trust and social experience perspective. A theoretical model was proposed based on trust transfer and social impact to reveal the factors influencing user intention...
