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Keywords: Social influences
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Dinh Toan Nguyen, Thi Thu Mai Le, Thi Quynh Mai Nguyen, Nhat Linh Pham, Thi Ngoc Anh Ngo, Thuy Binh Chu, Mai Huong Dinh
Asia Pacific Journal of Marketing and Logistics (2025) 37 (8): 2145–2163.
Published: 28 October 2024
... in Vietnam through the moderating role of social influences. Design/methodology/approach In total, 552 valid questionnaires were collected using the survey questionnaire to analyze the effects of value orientations on attitude toward electric ride hailing and behavioral intention. Besides, this study...
