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Keywords: Social media endorsements
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Journal Articles
Celebrity vs influencer endorsements: exploring the effects of credibility and parasocial relationships on consumer-based brand equity
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 06 February 2026
... explanations and clarifies theoretical boundary conditions in social media endorsement research. Ricardo Correia can be contacted at: ricardocorreia@ipb.pt 20 10 2025 05 01 2026 10 01 2026 11 01 2026 11 01 2026 © Emerald Publishing Limited 2026 Emerald Publishing...
