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Keywords: Social media involvement
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Journal Articles
Mir Shahid Satar, Raouf Ahmad Rather, Shadma Shahid, Jamid Ul Islam, Shakir Hussain Parrey, Imran Khan
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2237–2258.
Published: 20 March 2024
...Mir Shahid Satar; Raouf Ahmad Rather; Shadma Shahid; Jamid Ul Islam; Shakir Hussain Parrey; Imran Khan Purpose Adopting a self-congruence theory (SCT) and service dominant logic (SDL)-informed perspectives; we develop a model that investigates the interface between social media involvement (SMI...
