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Keywords: Social media motivation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (11): 2931–2952.
Published: 09 May 2024
... © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Fantasy sport users Playing skills Sense of competition Performance expectancy Social media motivation Social media platforms Fantasy sport involves a remote platform to play online sport...
