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Keywords: Social network
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (7): 1611–1628.
Published: 21 May 2019
...Sungjoon Yoon Purpose The purpose of this paper is to pursue the following two objectives. First, this study examines how social capital indicators (reciprocal norm and social network) cause ethical consumption behavior by conceptualizing it as value co-creation specific to socially responsible...
