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Keywords: Social self-esteem
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (7): 2035–2050.
Published: 16 September 2025
...) consumers’ social media usage on conspicuous consumption of luxury brands and (3) social self-esteem and (4) expected social return obtained from social media usage on conspicuous consumption of luxury brands. Design/methodology/approach Three survey-based studies were conducted in Portugal with three...
