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Keywords: Social services
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Journal Articles
Exploring customer engagement valences in the social services
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2017) 29 (4): 890–912.
Published: 11 September 2017
... and negative engagement in conjunction with positive engagement. It explores how three valences of engagement manifest towards dual objects: the service community and the focal service organisation. This exploration is based within a new and novel social service context. Design/methodology/approach...
