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Keywords: Social support
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Journal Articles
The effectiveness of perceived social support in discount stores in Korea
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Asia Pacific Journal of Marketing and Logistics (2021) 33 (4): 909–923.
Published: 24 July 2020
...Chanho Song; Haakon T. Brown; Rahmatullah Rami Tameez Purpose The purpose of this study is to bridge the gap in literature to examine social support that customers receive from their relationships with frontline service providers in discount stores. Design/methodology/approach In total, 381...
