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Keywords: Social value co-creation
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1305–1326.
Published: 17 January 2020
...Fan Jun; Juanni Jiao; Philip Lin Purpose The purpose of this paper is to investigate the effect of gamification design elements of virtual corporate social responsibility (CSR) game on customers’ continuance intention to participate in social value co-creation and the mediation effect...
