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Keywords: Social value perception
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Journal Articles
The influence of platform incentives on actual carriers’ continuous participation intention of non-vehicle operating carrier platform: A study in China
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Asia Pacific Journal of Marketing and Logistics (2019) 31 (5): 1269–1286.
Published: 10 May 2019
... of the bonus incentive ranks third. The operating cost perception, social value perception and functional value perception have significantly mediating effect. Furthermore, the mediating effect of social value perception and functional value perception is significantly higher than that of operating cost...
