... markets Tourism development Social values Tourism marketing Delphi forecasing technique Scenario building Societal value changes Although there have been significant economic successes, Cambodia remains one of the poorest nations in the South East Asia region. Especially since the late 1990s...

... be contacted at: mstai@polyu.edu.hk © Emerald Group Publishing Limited 2008 Consumer behavior China Social values Individual psychology Personal values are widely acknowledged as the underlying determinants of consumer attitudes and behavior (Homer and Kahle, 1988). The term “personal...