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Keywords: Social values
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (2): 199–221.
Published: 30 March 2012
... Social values Tourism marketing Delphi forecasing technique Scenario building Societal value changes Although there have been significant economic successes, Cambodia remains one of the poorest nations in the South East Asia region. Especially since the late 1990s, the Cambodian economy grew...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2008) 20 (4): 381–395.
Published: 03 October 2008
... can be contacted at: mstai@polyu.edu.hk © Emerald Group Publishing Limited 2008 Consumer behavior China Social values Individual psychology Shopping orientation has been defined as a shopping lifestyle and is used to predict consumer behavior (Valencia, 1982; Ownbey, 1991...
