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Keywords: Social-adjustive function
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (2): 374–389.
Published: 14 August 2023
... the relative impact of customers' personal traits on self-expressive and social-adjustive functions. Results highlight the role of the social-adjustive function as an antecedent of affective attitudes leading to positive behavioral intentions. Last, the findings from a multi-group analysis show that customer...
