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Keywords: Sociodemographic differences
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Journal Articles
Young consumers' online experiential consumption behavior of foreign contemporary music: generational and gender differences in the refined stimulus-organism-response theory
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (3): 750–781.
Published: 28 August 2024
...-use rights only Online experiential consumption process Foreign contemporary music Stimulus-organism-response theory Sociodemographic differences Young consumers To contemporary musicians (including foreign musicians), entering the U.S. Billboard music chart means success, rapid fame...
