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Keywords: Speed to market
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (5): 784–800.
Published: 09 November 2015
...Som Sekhar Bhattacharyya; Sumi Jha; Christo Fernandes Purpose – The purpose of this paper is to determine the antecedents of speed to market (SM). Further, a model was established on SM with the organizational variables of enacting organizational environment (EOE), organizational infrastructure...
