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Keywords: Spirituality
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (8): 1946–1965.
Published: 23 February 2024
...Gunaro Setiawan; Denni Arli Purpose The present study investigates the impact of opinion leadership and spirituality from three types of social media influencers (SMIs) on individuals’ intentions to conduct recycling. This research is driven by the opinion leadership theory demonstrated...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (3): 609–626.
Published: 13 March 2019
.../methodology/approach A survey of 316 Vietnamese consumers was conducted to investigate their ethically minded behaviours. Findings The SEM analyses reveal a significant impact of long-term orientation on EMCB, whereas spirituality has no impact. Collectivism, attitude to ethically minded consumption...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (4): 867–888.
Published: 18 October 2018
... consumer effectiveness (PCE), spirituality and eco-socially conscious consumer behaviours (ESCCBs), data were collected from 447 customers of three automobile manufacturing firms from eight different cities of Pakistan. The data collection was undertaken by using a self-administered questionnaire based...
