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Keywords: Sponsorship
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (2): 156–178.
Published: 30 March 2010
...Margaret A. Johnston Purpose The purpose of this paper is to examine the impact of 51 sponsorship announcements upon the stock prices of firms sponsoring in Australia. The research examines the broader question of whether sponsorship has the potential to transcend cultural boundaries...
Journal Articles
Emotions and sponsorship: A key to global effectiveness? A comparative study of Australia and France
Asia Pacific Journal of Marketing and Logistics (2010) 22 (1): 40–54.
Published: 12 January 2010
...Vanessa Ratten; Rodoula Tsiotsou; Charles Bal; Pascale Quester; Carolin Plewa Purpose The purpose of this paper is to investigate the effects of emotional valence and intensity on sport sponsorship attitudinal outcomes, across two culturally different samples from Australia and France. Design...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (1): 8–24.
Published: 12 January 2010
...Vanessa Ratten; Rodoula Tsiotsou; Sten Söderman; Harald Dolles Purpose The purpose of this paper is to identify and describe the key driving forces in international sponsorship during the years preceding the 2008 Olympic Games in Beijing. Design/methodology/approach A “means‐objectives model...
