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Keywords: Sporting event
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (2): 541–558.
Published: 28 February 2019
...Jae-Ahm Park; Jun-Mo Sung; Jae-Man Son; Kyunga Na; Suk-Kyu Kim Purpose The purpose of this paper is to examine the relationships among an individual athlete’s brand equity, overall spectator satisfaction at sporting events and behavioral intentions. Design/methodology/approach The convenience...
