Keywords: Sports
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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (1): 67–89.
Published: 12 January 2010
...Vanessa Ratten; Rodoula Tsiotsou; Heath McDonald; Adam J. Karg; Daniel Lock Purpose It is not uncommon for sports fans to follow multiple sports teams across different sports and even several teams across different leagues of the same sport. Whereas this might be considered a competitive situation...

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