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Keywords: Sports
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (1): 111–124.
Published: 12 January 2010
... to which football's governance structures act as either a facilitating or constraining factor to the growth of football in the region; the possible convergence between Asian and Pacific sporting economies; how other Asian sporting organisations are reacting to increasing interest from non‐Asian...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (1): 67–89.
Published: 12 January 2010
...Vanessa Ratten; Rodoula Tsiotsou; Heath McDonald; Adam J. Karg; Daniel Lock Purpose It is not uncommon for sports fans to follow multiple sports teams across different sports and even several teams across different leagues of the same sport. Whereas this might be considered a competitive situation...
